(We saw this coming a year ago which is why we dropped GeoFencing Systems.)
Apple was first to listen to the consumer that complained about those pesky pop-up ads. Beginning with their software update in iOS 14.5 is the roll out of App Tracking Transparency (ATT), which requires developers to disclose their privacy practices within the App Store while simultaneously allowing users to opt in or out of data sharing (via their IDFA) on a per-app basis.
The second change requires a single button only option when requesting access to location data prior to the iOS prompt. This request - otherwise known as an onboarding screen or splash screen - gives users the ability to click and block location based ads which have been a Major source of complaints from users for years.
Android will no doubt follow suit very shortly. Folks have had enough of those constant pop-ups and finally the major players are listening to the consumer.
1. Our system Does not require an opt in. Messages are automatic without the user doing anything. You have already experienced pop-up ads. See "No Opt-in Required" below.
2. Our system finds their phone when it's in range and sends the message. In order for this to happen the user had previously visited a website and accepted the cookies. Folks are beginning to realize this opens the flood gates.
3. Messages are displayed as banner ads on over 600,000 websites and apps.
See just below.
Nobody likes to be blasted with ads they never signed up for. Do you? Just look at the explosive growth of pop-up blockers on all platforms. It's a huge business because folks HATE those Pop-up ads.
Nobody wants to be Blasted with a constant barrage of ads, but they will accept those they want and finally, the cell companies are doing something about it.
How do you think those ads hit your phone? Whenever you visit a website that little Cookie warning pops up. When you agree to continue you are agreeing to be Spammed. In fact, the Federal Government now mandates that any company using Cookies to capture information MUST disclose this.
Folks are ON to this game and the % who refuse the cookies is growing.